fine interiors & exteriors

We all know dentistry is changing and becoming retail focused. Gone is the converted semi-detached house in a middle income estate; the three rooms above a shop on a strip mall is no longer cutting it.

Dentistry in the 21st century is essentially about becoming a retailer with easy access, welcoming open space and a brand communicated at every touchpoint, from the exterior look and feel, signage, the amount of glass, positioning of the patient lounge and reception area to the smell, lighting, floor covering and what you can hear and smell as you walk through the door.

Take a look at our interiors and exteriors topics to see how Fine Company can help your business.

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“Imagine you hired the dental equivalent of the team from Location, Location, Location, Grand Designs and Mad Men”


Gerwyn Rowlands
, Buttercup 7 Day Dental, Glasgow

practice design & layout

We’ll think about the size of your surgeries, light levels and sound insulation, and also the back office business hub.

It’s responsible for taking all the inbound traffic off the front desk (which is the usual pinch point in most practices).

The business hub is designed to handle new patient and existing patient engagements from first visit to reactivation of non-returning patients and non-converted treatment plans.

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We’ll use our understanding of your brand and business plan to help you develop a practice design and layout that we know will work, based on our experience of driving change in dental practices, and we’ll project manage the whole process if you want us to.

Briefing fee: £1,570 + VAT

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“Think of your building as a changing canvass and don’t be frightened about bringing it alive”

Jonathan Fine, managing director

practice décor

Practice décor, like the copy on your website and the way you address your patients, has to be on brand if you want your business to deliver a compelling patient journey.

This isn’t always as straightforward as it sounds, and getting it wrong can be an expensive mistake.

We provide our interiors service to remove the risk.

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This covers the use of the colour palette that was created when your brand was formed, the various different lighting levels from patient lounge to clinical areas, the sanitary ware used in the bathrooms, the uniform type of both the clinical and non-clinical team and the choice of music and smell.

Fee: by quote

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“Signage in marketing terms will probably provide you with the best ROI”

Alex Graham, creative director — design

signage and kerb appeal

Signage in marketing terms will most probably provide you with the best return on investment.

The position of your practice on the road, and its footfall and adjacencies, will conspire to influence the number of new walk-in patients you attract.

Your choice of signage and whether it’s lit, and indeed whether the whole building is lit, will play a major role in determining how many passers-by elect to cross your threshold.

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One of the concerns is always planning; if you’ve got a listed building or your practice is located in an area of outstanding natural beauty, there are clearly constraints. Often in difficult signage areas, where a practice needs a quick win, we recommend you use building wraps, which will transform new patient numbers overnight.

The building wrap can only stay in place for a limited period – six months at the most – and at that point we introduce more conventional signage with approved planning. Think of your building as a constantly changing canvass and don’t be frightened about bringing it alive at different times, for example with lights at Christmas.

Fee: by quote

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get in touch   |  enquire now or call: +44 (0)1326 330 500

finecompany-logo

get in touch   |  enquire now or call:
+44 (0)1326 330 500

quick entry form

finecompany-logo

get in touch   |  enquire now or call: +44 (0)1326 330 500

finecompany-logo

get in touch   |  enquire now or call:
+44 (0)1326 330 500

quick entry form