by fineco | Jun 10, 2020 | Business growth
Anyone who knows me knows I like strange films, but the one I saw recently was exceptional. Strongman is an engrossing documentary about ageing Stanley Pleskun, who bills himself as “Stanless Steel, the Strongest Man Alive”. His specialty is bending coins...
by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...
by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...
by Zac Fine | Jan 31, 2018 | Branding, Communications, Movers and shakers
The year has got off to a nice start for our client David Murnaghan at Boyne Implant & Dental Clinic. He’s been in the news around the world thanks to an extraordinary case he took on pro bono, and there are some lessons here if you wanted to make the headlines...
by Zac Fine | Jul 26, 2017 | Blog, Blogs, Business growth
Look at any dental website and you’ll see the news or blog tab at the top of the navigation bar, or nearby. I haven’t met many practice owners with the inclination to write a blog, and that’s understandable, so the job often goes to someone equally as disinclined who...
